ABOUT US
About the founder
Your skin was never
the problem.
Your water might have been.
Britt LeBlang
Licensed Esthetician · Founder, Cloak & Sage
Formerly of Golden Door — California’s premier luxury wellness retreat
The beginning
Hi — I’m Britt. Your esthi bestie.
For years, I worked as a licensed esthetician at Golden Door — one of the most respected wellness retreats in the world, trusted by celebrities and high-profile clients who expected real results. I was surrounded by people who were doing everything right.
They invested in beautiful skincare. They used professional haircare. They followed their routines carefully and consistently.
And they were still struggling.
Not because they were careless. Not because their products weren’t good enough. But because of something most people never think to question: their water.
What I kept seeing
Over time, I noticed the same pattern again and again. Clients would switch products, upgrade their routines, try new treatments. Their results stayed frustratingly flat — until we changed one thing: what their skin and hair were actually being rinsed with.
Once chlorine exposure and mineral buildup were addressed, everything shifted.
That’s when it clicked. The shower isn’t just where you get clean. It’s the foundation that everything else is built on.
Why I built this
I also know this personally. I’ve lived with psoriasis for over a decade. I understand what it’s like to spend money on products, follow every piece of advice, and still feel like your skin is working against you. That experience shaped how I think about skin — and why I believe so deeply that the solution is rarely more products.
What you need is a better foundation. And that foundation starts the moment you turn on the water.
I created The Ritual because I kept watching people blame themselves for problems that weren’t their fault. You don’t need more steps. You don’t need a more expensive routine. You need clean water — and a daily ritual that actually supports your skin and hair instead of silently working against them.
Cloak & Sage is proudly woman-owned, based in San Diego, and built on one simple belief: clean living should feel as refined as it looks.
“Clean isn’t just a task. It’s a lifestyle. It’s a ritual. And now, it’s yours.”
— Britt, Founder of Cloak & Sage